Being in the interactive advertising space throws up a lot of stuff - good, bad and the ugly. When you talk 100% compatibility to everything, it broadens everything, including your work timing and waistlines!
Some of the stuff that are valid:
1. Banners usually use a max of flash 6 and 7, when the real world is playing with flash player 10. While Adobe's charts at: http://www.adobe.com/products/player_census/flashplayer/version_penetration.html show high penetration stats for FP 7 and above, it seems like a dead day making banner for lower versions than 7 atleast. Stuff like PaperVision and Away3D are not really happening stuff here.
2. HTML pages need to be compatible to web standards and compatible to all browsers - IE, FF, Safari.. u name it. This is a good thing! No complaints!
3. Emailers don't take that much of credit! We have had a lot of trouble fixing up emailers. Different email clients have put us in tight spots. Lotus Notes is the biggest one! If you got it all right on everything else, you'd still end up putting in those late hours trying to fix a table alignment issue for Lotus Notes 6.5 or 7. Just importing the HTML page into Lotus Notes gives different results to blasting the emailer.
4. "Innovation" is a big word. If you could innovate in a limited space, you'd still have problems putting things through the grind. Things are usually more complicated than just putting stuff into slides and taking a client through them without having to say too many things at the same time.
..more to come!
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